A. Video Editing - Video editing is ordering visual, graphic and sound elements of a video presentation into a desired progression with a desired effect. MEDIAWORKS' offers the best of both worlds - on-line linear and non-linear video editing studios. In the linear editing studio, we have a narration booth for recording voice overs, and a computer-based audio editing system for cutting narration and music. Music on CDs can be precisely cued and started instantly at any SMPTE number by our video editing system. An 8-track digital DA-88 is used to record and mix down narration, field sound, and music for stereo layback to video. The A/B video editing system is Component Beta SP from source machines to editor. The "A" side is a PVW 2650 w/slo-mo forward and reverse. Since the system is component, it is possible to quickly switch to monochrome video for producing black and white segments. The computer editor allows for absolute frame lock of all audio and video equipment (DA-88, audio computer, 3-machine A/B video system) for match frame video and lip sync layback of audio. Our Beta SP component Pinnacle Alladin switcher/SEG produces high-quality compressions, trajectories, flips, page turns, etc., which can be fully customized. The Alladin also contains a high-quality Paint Box and Character Generator. ^Back Up^

Our non-linear studio is anchored by a FAST non-linear video editing system. The FAST can do many types of transitions in real-time. Since both linear and non-linear studios are connected by a LAN, all audio, video and graphic components can be easily transferred back and forth between the two facilities. ^Back Up^

B. Audio Editing& Mixdown - At MEDIAWORKS, we perform audio editing & mixdowns in two ways depending on whether we are using a linear or non-linear video editing system. On a linear video editing system, audio editing & mixdown starts with a video work tape copy of the edited master. The work tape provides a visual timing reference as music and effects are added to a separate computer or audio recording device. This computer or other device "chases" the video playback unit - most often a VCR - so that picture and sound stay in sync. In other words, the picture can be displayed on one device while additional music and effects tracks are recorded and played back in-sync on a second device. When all the tracks are built, they are mixed back down in stereo to the video tape master on the original two channels. On a non-linear system, the additional music and effects tracks are built in the computer along with the edited video and mixed down in stereo to the video tape master. ^Back Up^

C. Duplicating - If more than a few copies of a master tape are needed, a copy of the edited master must be made for duplicating purposes. This is called the "dub master." After the dub master is made, the original master (sometimes called "Grand Master") is placed in a vault or other climatically-controlled safe place. Never use the master itself for duplicating. It could get mislaid, lost or damaged by equipment at the duplicating facility. Duplicating is usually done at a facility outside the editing facility. ^Back Up^

D. Packaging - Computer graphics packages and color printers have made packaging small quantities of video cassettes a much easier and less expensive task than it was a few years ago. To package a video cassette, you need spine labels, face labels, a cassette library case, and an insert for the library case. Die cut spine and face labels are available as are services to print on the labels whatever text and images are desired. ^Back Up^

E. Distribution - MEDIAWORKS distributes its own products, as well as those of other producers. Our target markets include Broadcast Cable, Public Television, Education, Corporate, Security and Special Interest. We consider products for distribution based on quality, current trends and cost. A partial list of the materials we carry can be found in our Video Catalog. ^Back Up^

F. Campaigns - MEDIAWORKS has conducted a number of integrated PSA campaigns involving print, video, and radio. As part of one recent campaign, we contacted every cable company in the state to determine which ones had local origination. We determined what tape format each used, what audio channel assignment they desired, and what bars, tone, and black timing they wanted. We then made custom copies of our master tape to suit their needs. When we sent them our presentation, we enclosed a letter which they forwarded to local print media with a blank broadcast schedule (which the cable casters filled in) and description of our presentation. The cable stations were motivated to fill in the broadcast schedule to increase their viewers and subscribers. Local print media was motivated to print the description and broadcast schedule because it was interesting material and it was targeted to the local community. The response was incredible. The client received daily calls for weeks following the campaign. References are available to qualified clients upon request.
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